Amanecer Coffee Liquor

Art Directer | Paul Sheriff

Amanecer is a coffee liqueur derived and inspired by the traditions of coffee harvesting in Veracruz New Mexico where coffee and sugar cane were first combined. Amanecer translates to “dawn” bringing light to the early mornings in which the coffee beans are collected and then harvested to be packaged and distributed. The biggest challenge I faced was showcasing the culture in a way that wasn't too direct and creating a design that we have seen before.